Firms hoping to expand their online presence should note that an effective press area is one vital facet of website design, an expert has highlighted.

In his Alertbox column, website usability specialist Jakob Nielsen has underlined the importance of including a section dedicated to company news and press releases.

An easily accessed area making it simple for journalists to source stories is seen as vital by Mr Nielsen.

He advised: ‘We strongly recommend that PR areas have links to external sources, including press coverage; journalists often consider articles from independent newspapers and magazines to be much more credible than a company’s own press releases.’

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