Businesses with an online presence should ensure their web design engages customers and gets them excited about their brand, it has been claimed.

According to web hosting and e-commerce solutions provider Hostway, the main aim of graphic design is to keep consumers interacting with the site.

Thomas Herbert, product manager at the company, said: “You’ve got to provide the content that will allow customers to see your product as close as you can and also to try and introduce them to other products and get them excited about your brand.”

He went on to cite the example of clothing firms, which are starting to provide close up shots of their products so that would-be buyers can get a clear idea of the product they are about to purchase.

The Deloitte Christmas Survey 2008 revealed 57 per cent of people have no intention of changing their Christmas buying patterns this year despite the current uncertain economic climate.

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