Backlink analysis is a big part of what we SEOs do. Not only do we want to take a look at our client’s backlinks, we also want to know about the links to our client’s competition. Unfortunately, this kind of analysis can be pretty time consuming – an hour spent analysing a table of links might yield ten worth visiting and one worth contacting. Not a great success rate.

Traditionally, backlink tools would just return a big list of links – the more comprehensive the better. This kind of raw data is great, but the horrible truth is that it doesn’t actually tell us anything. We either have to physically look at the results, or use another program like excel to manipulate the data into something meaningful. The perfect backlink tool would not only bring back fresh, comprehensive data, it would sort it for us according to what we find important, highlighting the kind of backlinks we’re interested in automatically.

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