When it comes to online video marketing, we often assume that the only hope of getting a substantial quantity of views is through some form of viral marketing, which don’t get me wrong is a brilliant tactic of gaining traffic to your video but with Google shifting further towards universal search results, optimising your video for search is something that certainly shouldn’t be underestimated or ignored, so how can you optimise your videos to perform better in search? Here are my top ten tips for optimising your videos for higher search rankings.
It’s generally accepted amongst SEO’s that title tag keyword relevancy and positioning is one of the biggest on site search ranking factors that we can influence. On almost all video hosting sites including Youtube, the title tag follows the format of ‘Youtube – ‘video name’. As you can see in the example above, the song name is followed by ‘(New Rap Music / Hip Hop)’, improving the chances of this particular video being found for such terms, which a quick keyword tool checks will reveal are incredibly popular search terms.