Retailers have various marketing tools at their disposal to generate sales, with each seeing different results.

The ROI from catalog marketing is low relative to other online and offline media, including e-mail, Internet search and direct-response newspaper ads. The reason is that catalogs are expensive to produce.

Catalogs are forecast to generate $7.34 in sales for every dollar spent to make and mail them in 2010, according to the Direct Marketing Association (DMA). This is a slight increase over 2009 and, in turn, 2008. Catalog ROI could be understated since it is difficult to track online sales that are influenced by catalog shopping.

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ebasedEVOLUTION, a full-service online marketing and website design firm, is proud to announce it has been named Charlotte’s leading website design company for 2007 – 2008 by The Charlotte Business Journal.

ebasedEVOLUTION has grown each year since it was founded in 1996 and continues to add new services for clients as the Internet evolves. The company began as a website design firm and has expanded into Internet marketing as the ever-increasing use of search engines has made website optimization a priority among businesses of all sizes. As the industry has changed, ebasedEVOLUTION has added Search Engine Optimization, Pay-Per-Click campaigns, web hosting, consulting, and email marketing to its list of services while maintaining a high-quality website design and development reputation.

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ScienceDaily (Jan. 14, 2009)

A new study in the journal Psychology & Marketing investigates the influence of website design on children’s information processing. Results show that the type of interface used can significantly affect how children process and retain information; age strongly affected this relationship.

Researchers used a sample of around 200 boys and girls between the ages of 7 and 13 to examine how website design and age affected how children processed information.

Four experimental websites were constructed, which differed in terms of their navigational aids and learning cues. Specifically, websites were designed with either a map, a content list, a map with learning cues, or a content list with learning cues. Learning cues were pop-up windows designed to reinforce specific information as one exit a Web page. Children were randomly assigned to one of the four Websites.

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