We will plan your search engine strategy with our main goal being to make your site as useful and visible as possible. We will begin by choosing the best possible keywords in your web pages to allow for search engines to read and index your content in the most effective way. Throughout the process we will avoid techniques that search engines frown upon. We will get the search engines and directories to include your site in thier indexes and lists. We will use Google Adwordspay-per-click advertising. Google Adwords are essential in your websites growth. We can customize your Google Ad Campaign to reach your targeted audience locally, nationally and worldwide. Your website will be under constant surveillance using Google Analytics.

Chicago SEO

Have you ever heard a search engine optimization (SEO) professional use the term user experience during a presentation, in an article or as part of a sales pitch? On the web, user experience (commonly abbreviated as UX or UE) is a term used to describe the overall perception, experience, and satisfaction that users have as a result of their interactions with a website.

Search engine optimization is all about the user experience, because the idea behind SEO is to get users to their desired information and destination(s) as quickly and easily as possible by using the users’ language (keywords). Searchers type in keywords at a commercial web search engine. Searchers’ expectations are validated in search results pages and, hopefully, after they click on links within those search results…a perfect, seamless user experience.

On the surface, an SEO professional’s presumed knowledge of user experience might sound impressive. However, if you do a little digging, you might discover that search professionals have their own preconceived notions as to what constitutes a positive user experience, notions that have little or nothing to do with users at all.

Link 

Want to get your Web site to appear high up in the results when someone is looking for the kind of stuff you sell? There are two ways to appear when someone types in “keywords” into a search engine:

1. Search engine optimization (SEO) — designing and writing your Web site to naturally rank high in search engine results.

2. Search engine marketing (SEM) — paying for a listing adjacent to keywords that you choose.

SEO and SEM are increasingly important, as they drive highly motivated prospects directly to your Web site. Moreover, with SEM, you pay only for those who actually “click through” to your Web site, so it makes search engine advertising particularly attractive to small companies.

With both SEO and SEM, the most important step is to clearly identify which “keywords” searchers are likely to use when looking for the types of products, services, or content you offer. Then you must make sure you’ve “optimized” your site for those keywords by using them over and over throughout your site in your content, headlines, page names, additional Web pages and more.

If you want your site to appear high in results without paying for ads, choosing which keywords to use throughout your site is critical! Choose the most narrowly defined terms appropriate to your products, services or content.

Link

(more…)