How your site looks matters. Even subtle improvements—like using fonts or colors that compliment your theme—can have a positive effect on how consumers rate the trustworthiness of your store.
According to a 2003 Stanford University study of 2,440 people, 46.2 percent of online shoppers gauge the credibility of an ecommerce site by how professional and eye-pleasing the site looks. In fact, rightly or wrongly, appearance is even more important to shoppers than the presence of a security banner promoting hacker or credit card safety.
In this edition of Web Design Tips, a recurring Practical Ecommerce feature, I will show you the ins and outs of basic header formatting using a cascading style sheet (CSS) and HTML. This feature is aimed at HTML and CSS novices who have very little design experience.