The following are some notes I threw together while sitting in on a conference on how to measure ROI in Facebook:

• Relentless Marketing

• Budget Allocation vs. Marketing Mix decisions

• Social Media can’t be in a Silo, it needs to be mixed with everything you are doing.

• Not to just get more fans, about driving the top line or bottom line for your business

• Social Media Analytics is not Data Overlay

• Social media analytics needs attribution

• Social Media Done Right

• Business Objective – Increase ad revenue

• Marketing Objective – Increase registrations

• Success Metric – Conversion events

• Marketing Channel – Social Media

1. Flickr
2. YouTube
3. Twitter
4. Facebook

• Used to push content and difficult to track

• Strategic Implication: Brand

• Authentic, Personal, Responsive

• Relationships and Cultivation

• Combat Perceptions, Stereotypes and Scandals

• Session Loyalty = 30 day backwards looking first Click Sessions over Sessions same session

• More session loyalty on facebook

• -Conversion Efficiency= event completing sessions over sessions

• Facebook Referrals converting more than anything else.

• Can’t rely on click through analysis alone on Facebook

• Facebook insites, doesnt report on total engagement with page.

• Need Unique visits and more

• can’t judge from 12 interactions a day

• Seton Hall on the Web, installed static FBML to fan page and embedded calls to module itself

• **Edit settings, edit FBML html and embedd image tag. ****Install Static FBML call

• Static FBML page** how to get better read?

• construct image tag

• instructions on coremetrix

• embbed image tag

• impression attribution in Facebook*****