SEO is all about relavent high PR links back to your site!! Yes folks, it is that simple. But what’s not so simple is getting those links back to your site. One way to get some solid links back to your site is through posting comments on other blogs by searching in Google for your keyword followed by a space then “post a comment.” Ex. chicago seo “post a comment” and of course the top entries will most likely have a high PR.

It is tedious work but it will pay off. Another way to gain some links is to post multiple comments on High PR blogs with RELEVANT comments, not just, “Great post man.” Continue posting comments on the high PR blog every day or every other day and while you are doing this, go ahead and put a link to their site in your blogroll and actually click on it to get to their site. This will let the author of the blog know that you are linked to them without saying anything and they will notice you are posting on their site. Whatever you do, do not ask the site/blog author/webmaster for a links to your site upfront, they get tons of requests all day everyday with this approach and it simply does not work!

After a while it will be time to ask for them to link back to you as you have helped them out with some great relevant content on their blog. Hopefully they are cool and your site is worth linking back to and then you will have a sweet link back to your site! Give it a try, or keep sitting there and getting links from all those crappy directories you are submitting your site to!

By Rajesh V. Tavakari

When promoting your e-commerce site you want to make sure visitors will want to return again. By ‘visitors’ we mean both humans, who are your potential customers, as well as search engines and directories.

Check Your Links
Web site promotion starts with a search engine spider indexing or cataloging your site by following the links from one page to another. Just as human visitors dislike a broken link, so do the spiders. If a link doesn’t work they’ll simply move onto the next page. No matter how sophisticated the search engine software is, it can’t index what it can’t find. Also remember that a spider won’t be able to follow a link that requires a form submission or JavaScript.

While considering the subject of links, if you’re using HTML and CSS on your site, make sure that both work properly. A certain minimum level of requirements must be met so that your pages will display correctly. It’s only if these are met that a spider can do its work. There are free facilities online that can check both of these for you.

Keep Your Pages Small
Most of us have heard the expression that size isn’t everything. This is also true when it comes to Web pages. People don’t like having to wait for a Web page to load. Search engine spiders may not fully index a page bigger than 150k in size. Remember that the size of a page doesn’t simply depend on the actual HTML file itself, but includes everything on the page such as images, banners etc.

If you have a lot of images on your pages, then either reduce the number of them, or use a program such as Macromedia Fireworks to optimize them for the Web. If the page has a big file size due to a massive amount of text, you should consider splitting the text into smaller, more manageable pieces and putting them on several pages. SEO Chat has a tool called “Page Size Lookup” which can tell you the size of your Web page.

What’s the Difference Between a Search Engine and a Directory?
People frequently use the term ‘search engine’ as a catch-all expression for anything they use to search the Web. They are different things though, and an understanding of the differences will help you promote your site successfully.

How Does a Search Engine Work?
Search engines use highly sophisticated software to search the web for new pages. It then automatically creates and updates their indexes. Whenever they find an active hyperlink, they will follow it and add that to the index and so on. These programs are generally referred to as ‘spiders.’

Normally, all this is totally automatic, but sometimes human intervention is involved. The spider will return periodically to the pages and check for updated content. Often there will be a delay between you uploading your page, and the spider finding it, unless you submit your URL directly to the search engine itself. You can submit a web URL to Google free of charge.

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We will plan your search engine strategy with our main goal being to make your site as useful and visible as possible. We will begin by choosing the best possible keywords in your web pages to allow for search engines to read and index your content in the most effective way. Throughout the process we will avoid techniques that search engines frown upon. We will get the search engines and directories to include your site in thier indexes and lists. We will use Google Adwordspay-per-click advertising. Google Adwords are essential in your websites growth. We can customize your Google Ad Campaign to reach your targeted audience locally, nationally and worldwide. Your website will be under constant surveillance using Google Analytics.

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