Hey everyone, Chicago SEO here with a few tips on how to use Facebook to gain some links and business.

• Add everyone you know on Facebook.

• Make sure to put a photo of yourself on your profile, dont put any pictures of yourself doing a keg stand or anything criminal, duh.

• Look for 8 or so groups  to join that are relevant to your business, make sure whatever groups you choose have 40 plus members.

• Add relevant content to the group.   Talk to other members of the group.   Make sure to answer any questions you can, be real.

• Try to add as many of the group members as your friends as you can.

• Look into which of your new friends from the group have a blog with content pertaining to your company.  Check their profile info to see if they have a blog.

• Add some good comments to their blog or see if they will let you contribute some content to their blog.

• After you write the content for them, see if they will give you a link back to your site.

Don’t expect to go onto Facebook and advertise your business in any other way, it’s not going to work.  Don’t expect to accomplish the above steps with out a little work. Put the work in and the results will follow.

One of the most important aspects of web site maintenance is content updates. New content in the form of new products and services, monthly special offerings, useful tips and noteworthy news articles and press releases will give your audience a reason to keep coming back to your site. This will also increase your chance of converting your visitor into a customer. If your web content is stale, visitors will search elsewhere for the things they need. It is therefore very important that the company web site is updated and enhanced regularly with new content and technology. See it as a way of protecting your site and investment.

As you think about upcoming maintenance you would like to perform on your site please consider these two tips that will help encourage returning web site visitors:

Make Your Content Relevant: Instead of filling your site with flashy graphics and useless information, utilize the space to provide content that is relevant to your product or service. Tools, calculators, free downloads, informative articles, and industry news are all sources of valuable content to site visitors.

Keep Your Content Fresh: If your content never changes, you will have a hard time getting returning web site visitors. People want to see new content that is frequently updated. By providing new and fresh content, you are constantly encouraging returning web site visitors. There are many things you can do to change the content without making a huge effort: begin a blog, write a regular newsletter, or offer promotions, coupons, and rewards. Monthly contests and prize giveaways are also a great way to encourage returning visitors.

Link

Want to learn how to blog and gain page rank through the use of categories and keywords using WordPress?