One of the most important aspects of web site maintenance is content updates. New content in the form of new products and services, monthly special offerings, useful tips and noteworthy news articles and press releases will give your audience a reason to keep coming back to your site. This will also increase your chance of converting your visitor into a customer. If your web content is stale, visitors will search elsewhere for the things they need. It is therefore very important that the company web site is updated and enhanced regularly with new content and technology. See it as a way of protecting your site and investment.
As you think about upcoming maintenance you would like to perform on your site please consider these two tips that will help encourage returning web site visitors:
Make Your Content Relevant: Instead of filling your site with flashy graphics and useless information, utilize the space to provide content that is relevant to your product or service. Tools, calculators, free downloads, informative articles, and industry news are all sources of valuable content to site visitors.
Keep Your Content Fresh: If your content never changes, you will have a hard time getting returning web site visitors. People want to see new content that is frequently updated. By providing new and fresh content, you are constantly encouraging returning web site visitors. There are many things you can do to change the content without making a huge effort: begin a blog, write a regular newsletter, or offer promotions, coupons, and rewards. Monthly contests and prize giveaways are also a great way to encourage returning visitors.