One of the most important aspects of web site maintenance is content updates. New content in the form of new products and services, monthly special offerings, useful tips and noteworthy news articles and press releases will give your audience a reason to keep coming back to your site. This will also increase your chance of converting your visitor into a customer. If your web content is stale, visitors will search elsewhere for the things they need. It is therefore very important that the company web site is updated and enhanced regularly with new content and technology. See it as a way of protecting your site and investment.

As you think about upcoming maintenance you would like to perform on your site please consider these two tips that will help encourage returning web site visitors:

Make Your Content Relevant: Instead of filling your site with flashy graphics and useless information, utilize the space to provide content that is relevant to your product or service. Tools, calculators, free downloads, informative articles, and industry news are all sources of valuable content to site visitors.

Keep Your Content Fresh: If your content never changes, you will have a hard time getting returning web site visitors. People want to see new content that is frequently updated. By providing new and fresh content, you are constantly encouraging returning web site visitors. There are many things you can do to change the content without making a huge effort: begin a blog, write a regular newsletter, or offer promotions, coupons, and rewards. Monthly contests and prize giveaways are also a great way to encourage returning visitors.

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eWayDirect announced today that it is supplying email marketing, search marketing and social media marketing services to Carolina Web Consultants, a full-service web design and marketing firm based in Raleigh, N.C.. The partnership will expand Carolina Web Consultants’ portfolio of services without the need to invest in new data infrastructure, personnel or training.

The new services have already generated new business for the agency, which has just signed a search engine optimization (SEO) contract with a local business in Cary, North Carolina, using eWayDirect’s capabilities.

I wanted to provide a more comprehensive suite of services to clients and prospects but not just turn over my clients to another vendor
By partnering with eWayDirect, I maintain the relationship with the client, but have an experienced team to help execute the campaigns as well as being able to receive multiple services from a single provider.
Online marketing requires initiatives in multiple channels, and design agencies as well as other service providers that can offer a diversified range of related services have a strong competitive advantage. They have more to offer new prospects, and they can cross-sell services to generate more revenues from existing customers.

eWayDirect has been successfully partnering with service providers for almost 10 years to broaden the suite of services available to providers’ clients. The company’s emarketing suite includes email marketing tools designed to optimize the conversion of prospects to customers, customers to frequent buyers, and frequent buyers to enthusiasts as well as assist marketers in reengaging non-responsive customers; search marketing services including search engine optimization, paid search marketing, and a special article placement service; and social marketing services designed to increase email opt-ins, revenues and search engine rankings through friending, clickthroughs and links.

“Online marketing requires initiatives in multiple channels, and design agencies as well as other service providers that can offer a diversified range of related services have a strong competitive advantage. They have more to offer new prospects, and they can cross-sell services to generate more revenues from existing customers,” said Marty Donner, CRO of eWayDirect, “With our tools and strategic support services, agencies like Carolina Web Consultants have the means to build their business without having to manage emarketing programs themselves.”

Carolina Web Consultants is a full-service web design and development firm providing full internet consulting, website design and maintenance, website hosting, email marketing, and website traffic programs.

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Rob Buti is a professional web designer & developer servicing  the Chicagoland area and its surrounding suburbs including:

Chicago, Buffalo Grove, Elmhurst, Hinsdale, Lincolnwood, Niles, Orland park, Rolling Meadows, Westchester, Aurora, Burr Ridge, Elmwood Park, Hoffman Estates, Lisle, Norridge Palos Hills, Roselle, West Chicago, Barrington, Carol Stream, Forest Park, Indian Head Park, Lombard, Northbrook, Palos Park, Rosemont, Western Springs, Bartlett, Cicero, Franklin Park, Inverness, Melrose Park,Northlake, Park Ridge, Schaumburg, Westmont, Bensenville, Clarendon Hills, Glencoe, Joliet, Merrionette Park, North Riverside, Palatine, St. Charles, Wheaton, Bloomingdale, Darien, Glendale Heights, Kenilworth, Midlothian, Oak Brook, Palos Heights, Summit, Wheeling, Bolingbrook, Downers Grove, Glen Ellyn, La Grange, Morton Grove, Oak Lawn, Plainfield, Tinley Park, Willowbrook, Broadview, DuPage County, Glenview, La Grange Park, Mount Prospect, Oak Park, River Forest, Villa Park, Willow Springs, Brookfield, Elk Grove Village, Hanover Park, Lemont, Naperville, Orland Hills, Riverside, Warrenville, Winfield, Winnetka, Wood Dale, Woodridge, New York City, Los Angeles, Dallas, Tampa, Pittsburgh, and Charleston.

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