When it comes to online video marketing, we often assume that the only hope of getting a substantial quantity of views is through some form of viral marketing, which don’t get me wrong is a brilliant tactic of gaining traffic to your video but with Google shifting further towards universal search results, optimising your video for search is something that certainly shouldn’t be underestimated or ignored, so how can you optimise your videos to perform better in search? Here are my top ten tips for optimising your videos for higher search rankings.

It’s generally accepted amongst SEO’s that title tag keyword relevancy and positioning is one of the biggest on site search ranking factors that we can influence. On almost all video hosting sites including Youtube, the title tag follows the format of ‘Youtube – ‘video name’. As you can see in the example above, the song name is followed by ‘(New Rap Music / Hip Hop)’, improving the chances of this particular video being found for such terms, which a quick keyword tool checks will reveal are incredibly popular search terms.

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by ziggyff

Inner optimization means a set of actions directed to content changing. There are some rules to reach better indexation by Search Engines.

• Content. It means text and pictures Text. First of all content should be unique. Second: text should contain keywords. Recommended keywords consistence is 5%. Third: It was noticed that search engines rate high update of content. Pictures: There is only one recommendation in this sphere: you should keywords in alt=”” parameter.
• Meta-tags. This is special tags which influence on search engine’s attitude to your content.
• Text formatting. One note: you should use <strong> and <em> instead of <b> and <i>.
• External links optimization. This requirement is satisfied by using of parameter “nofollow”
• Correct linking. First: you should use keywords in the text of the link. Second: you should create list of the most interesting pages of your website. Third: you should place link to your frontpage on each page. Fourth: if your website has tree structure you should place link to every branch which direct to this page.
• Clear code. Try to use java-scripts as rarely as possible, don’t use code reiterations.
• CSS. Use it to make code clear.

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