Interactive agency’s search experts tapped for five panels at this year’s event in Chicago.  Rosetta, one of the country’s leading interactive marketing agencies, is sending two nationally-recognized search marketing experts to speak at this year’s Search Engine Strategies (SES) Conference in Chicago.
Paul Elliott, partner and head of Rosetta’s Acquisition Marketing Practice, and Chris Boggs, manager of Search Engine Optimization, will serve on five panels throughout the four-day event. Now in its 10th year, the global SES Conference and Exposition Series educates marketers on search marketing tactics. SES Chicago is the only major search marketing conference in the Midwest, holding over 60 sessions December 8-12 at the Chicago Hilton.
Rosetta will participate in the following panels:

• Measuring Success in a 2.0 World (Monday, Dec. 8 at 11:45 a.m.)
• Why Does Search Get All the Credit? (Monday, Dec. 8 at 4:30 p.m.)
• Advanced Link Building (Tuesday, Dec. 9 at 4:15 p.m.)
• eCommerce 101: Optimizing Your Shopping Cart for Search and Conversion
  (Wednesday, Dec. 10 at 4 p.m.)
• How to Speak Geek: Working Collaboratively With Your IT Department to
  Get Stuff Done (Thursday, Dec. 11 at 9 a.m.)

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by newswiretoday.com

Four day SES Conference will start February 19 in London, UK. The conference, which is the intersection of search, marketing & commerce, is devoted to the questions of promotion on the web.

February 19-21, 2008 – the 9th annual SES Conference will be held at the Business Design Centre, London .This is a leading global conference & expo with the possibility of delegates education in search engine marketing (SEM), including SEO and advertising strategies. SES Search Marketing Events provide instruction from the industry’s top search experts, including representatives of the Search Engines themselves.

”In order to outline Company’s presence on the web it is not enough to simply create a website. The site must be recognizable by search engines, so a lot of attention should be paid to its SEO and internet promotion,” comments Mat Bondarenko, marketing manager of Eldev Company – provider of Web Development Services, on the necessity of being well-informed about web promotion issues.

White hat SEO techniques, the ones that search engines approve and recommend as part of good design, include such activities as writing optimized content (which ensures other sites will link to it), listing the website in catalogues, posting articles and press releases that spotlight company’s latest news. It all can be very beneficial for both company recognition and targeted search traffic.

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