With privacy concerns over various Google products seemingly cropping up every week, the company said today that it will soon let web users opt-out of being tracked by its popular Google Analytics software.
A co-worker sent me a link to this post and I’m in shock as I would like to continue to track everything coming to my site! I’m hoping that this news stays within the general web community and does not get pushed hard in any media platform or that Google simply makes it difficult to opt out by putting it somewhere in the small print!!!
The news comes in a blog post today that says a browser-based plugin will be available “globally … in the coming weeks.”
Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. We concluded that the best approach would be to develop a global browser based plug-in to allow users to opt out of being tracked by Google Analytics. Our engineers are now hard at work finalizing and testing this opt-out functionality.
It’s a smart move for Google to make this available; the company can point to it as needed when defending against accusations from privacy watchdogs. When Google launched its behavioral targeting ads beta last year, it included two opt-out methods — one of which was a browser plug-in — as a proactive response to privacy concerns.