So which shopping cart is the best for you? I’m sure if you stumble across this blog you’ve been through an exhaustive search for the perfect shopping cart for your e commerce site. Is it better to use open source software, to pay for commercial software or just build the cart yourself? Lol, well, your search will not stop here! When choosing an open source software for your cart I hope you have the minimal skill set to put it up and get it running yourself, but then what do you do when you need to customize it?? Get ready to spend thousands of dollars if you have no idea how anything works as far as web development and programming are concerned to just get the site up and running. Furthermore, if you do not put forth any effort to figure out how everything works in the admin, then you will be losing thousands more as a web design/development company will do everything for you to get your products in and set up your automated emails through templates among other easy steps to keep your shopping cart current.

This is how the web development companies force you to keep them around because you or someone at your business is too lazy to figure it out.If you are computer illiterate then just give it up and spend the thousands to have someone else do it for you and the thousands in maintenance for the life of the site. There is just too much going on for you to succeed if you have no idea what things like search friendly urls, meta descriptions, title tags and alt tags are. Take some stock in learning the basics and don’t let these web design/development companies take complete advantage of you. In a later post I will talk about what carts I like and the different features of each from open source shopping carts to commercial carts. Stay tuned and take stock in your business.

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Palmer Management’s web design division recently developed an online store for Luggage Tags N More, the internet presence for Cranston based engraver Resources Unlimited.

“We needed a site that was easy to navigate, but not boring. We spoke with Palmer Management and felt they would be a great match for us, because they are both creative AND build highly functional sites.” Said Richard Butmarc, Owner.

“We were pumped to be selected to build this e commerce site, because their previous web designer did not get them a single sale from the old website. It was simply too complicated, dark, and barely navigable. We gave Mr. Butmarc a site he could be proud of, and he had his first sale almost immediately.” said Dan Tessier, an executive at Palmer Web Design.

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Bangladesh, January 2009

“When it comes to e-commerce optimization, there are countless number of options available today. Though there are countless number of e-commerce optimization options, not all of them can get you the desired results. Some e-commerce optimization strategies have lost their charm and some others still yield the desired results. It is up to you to choose the best e-commerce optimization for you website based on your target audience and your requirements” says Liza Idan of annexworld.com.

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(TransWorldNews)

Texas based SEO 1 Services has entered into a marketing agreement with Brazen, a Dallas Web Design company, to cooperate in SEO friendly web development. With the strategic alliance both firms are looking to broaden their target audience.

SEO web design has been by far one the most talked concept in web development in recent years. With millions of sites, and content spreading like wild fire in the internet, It is no secret to leading Brazen Web Design that the SEO approach is not only important but crucial in any marketing mix. In early 2007, Brazen Web Design hired SEO 1 Services to consult and train its junior staff to implement the latest SEO friendly e-commerce techniques.

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By Rajesh V. Tavakari

When promoting your e-commerce site you want to make sure visitors will want to return again. By ‘visitors’ we mean both humans, who are your potential customers, as well as search engines and directories.

Check Your Links
Web site promotion starts with a search engine spider indexing or cataloging your site by following the links from one page to another. Just as human visitors dislike a broken link, so do the spiders. If a link doesn’t work they’ll simply move onto the next page. No matter how sophisticated the search engine software is, it can’t index what it can’t find. Also remember that a spider won’t be able to follow a link that requires a form submission or JavaScript.

While considering the subject of links, if you’re using HTML and CSS on your site, make sure that both work properly. A certain minimum level of requirements must be met so that your pages will display correctly. It’s only if these are met that a spider can do its work. There are free facilities online that can check both of these for you.

Keep Your Pages Small
Most of us have heard the expression that size isn’t everything. This is also true when it comes to Web pages. People don’t like having to wait for a Web page to load. Search engine spiders may not fully index a page bigger than 150k in size. Remember that the size of a page doesn’t simply depend on the actual HTML file itself, but includes everything on the page such as images, banners etc.

If you have a lot of images on your pages, then either reduce the number of them, or use a program such as Macromedia Fireworks to optimize them for the Web. If the page has a big file size due to a massive amount of text, you should consider splitting the text into smaller, more manageable pieces and putting them on several pages. SEO Chat has a tool called “Page Size Lookup” which can tell you the size of your Web page.

What’s the Difference Between a Search Engine and a Directory?
People frequently use the term ‘search engine’ as a catch-all expression for anything they use to search the Web. They are different things though, and an understanding of the differences will help you promote your site successfully.

How Does a Search Engine Work?
Search engines use highly sophisticated software to search the web for new pages. It then automatically creates and updates their indexes. Whenever they find an active hyperlink, they will follow it and add that to the index and so on. These programs are generally referred to as ‘spiders.’

Normally, all this is totally automatic, but sometimes human intervention is involved. The spider will return periodically to the pages and check for updated content. Often there will be a delay between you uploading your page, and the spider finding it, unless you submit your URL directly to the search engine itself. You can submit a web URL to Google free of charge.

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Businesses with an online presence should ensure their web design engages customers and gets them excited about their brand, it has been claimed.

According to web hosting and e-commerce solutions provider Hostway, the main aim of graphic design is to keep consumers interacting with the site.

Thomas Herbert, product manager at the company, said: “You’ve got to provide the content that will allow customers to see your product as close as you can and also to try and introduce them to other products and get them excited about your brand.”

He went on to cite the example of clothing firms, which are starting to provide close up shots of their products so that would-be buyers can get a clear idea of the product they are about to purchase.

The Deloitte Christmas Survey 2008 revealed 57 per cent of people have no intention of changing their Christmas buying patterns this year despite the current uncertain economic climate.

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